SEO [Search Engine Optimization ] (সার্চ ইঞ্জিন অপ্টিমাইজেশান)






SEO


Traditional SEO:


[Def:]
PPC = Pay Per Click.
SERP = Search Engine Result Page.

When and why customers need Paid SEO? 
  1. For maintaining their own brand.
  2. Can not go to the 1st page by organic SEO.

2 method:
  1. Paid 
  2. organic SEO [free seo]
    1. on page
      1. whatever we do into our web site
    2. off-page
      1. Whatever we do outside of our website is called off-site SEO [ex: backlink]
SEO Way
  1. white hat technique 
  2. Black hat 
  3. Gray hat

  4.  
for removing google.com.bd and go to only google.com 


SERP: 
Right side: Google Knowledge Graph / One box.





Site Link:


Google Pack / Snack pack: usually 3 pack, 4pack [ only for local search into area ]




Class-2


Self Branding: Who am I? 

Niche: what will the
topicnicheof our website content.

Keyword research & Analysis tools:
Below we have some keyword suggestion tools:




Types Of Keyword:



Google Advanced Search Operator*
  1. allintitle: "Keyword" [ by this type of advanced search we can find out competition against this keyword ]


Class-3 

Keyword research
Domain-search:

  1. https://leandomainsearch.com/

Keyword Prominence:
where and where we should keep that keyword for knowing google & users that this blog is written about what:
  1. Title / Heading / h1
  2. URL
  3. 1st para 

Keyword Match Type:
Suppose our main keyword is "LEARN SEO"

  1. Exact Match Keyword : [Learn SEO]
  2. Phrase Match Keyword: "How to Learn SEO" / " Learn SEO at Home " / ""
  3. Broad Match Keyword: SEO course in Dhaka / Learn Practical SEO
  4. Negative Match Keyword: 


How do I know the most searched keyword in a particular region (not a country): Quora?

  1. seoprofiler.com
  2. appradar.com
Domain Name Selection:
  1. namemesh.com
Niche Research:
  1. how we will work
  2. about what we will work
get Niche Idea from online
search google: just like 
  • "popular hobbies" [ cause hobbies can be a nice niche ]

Get Keywords ideas/suggestions from:
  1. Google search result / google instant suggest
  2. ubersuggest.io
  3. answerthepublic
  4. google keyword planner
  5. Quora
we should gather minimum 700/800 keyword with search volume, CPC & competition.

Some browser extensions for helping SEO keyword research:

  1. MozBar
  2. SEOquake
  3. keyword everywhere
  4. Alexa traffic rank
  5. fat rank
  6. SEO & website analysis [Woo rank]
  7. SEO meta in 1 click
  8. social analytics
  9. Keyword planner by clever  ads





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