SEO [Search Engine Optimization ] (সার্চ ইঞ্জিন অপ্টিমাইজেশান)
SEO
Traditional SEO:
[Def:]
PPC = Pay Per Click.
SERP = Search Engine Result Page.
When and why customers need Paid SEO?
- For maintaining their own brand.
- Can not go to the 1st page by organic SEO.
2 method:
- Paid
- organic SEO [free seo]
- on page
- whatever we do into our web site
- off-page
- Whatever we do outside of our website is called off-site SEO [ex: backlink]
SEO Way
- white hat technique
- Black hat
- Gray hat
for removing google.com.bd and go to only google.com
SERP:
Right side: Google Knowledge Graph / One box.
Site Link:
Google Pack / Snack pack: usually 3 pack, 4pack [ only for local search into area ]
Class-2
Self Branding: Who am I?
Niche: what will the
Keyword research & Analysis tools:
Below we have some keyword suggestion tools:
- https://ads.google.com/home/
- https://neilpatel.com/ubersuggest/ [free]
- http://tools.seobook.com/keyword-tools/seobook/
- https://www.semrush.com/
- https://www.spyfu.com/
- https://longtailpro.com/ [*]
- https://answerthepublic.com/
- http://www.wordze.com/
- https://kwfinder.com/
- https://www.keywordrevealer.com/
Types Of Keyword:
Google Advanced Search Operator*
- allintitle: "Keyword" [ by this type of advanced search we can find out competition against this keyword ]
Class-3
Keyword research
Domain-search:
Keyword Prominence:
where and where we should keep that keyword for knowing google & users that this blog is written about what:
- Title / Heading / h1
- URL
- 1st para
- Exact Match Keyword : [Learn SEO]
- Phrase Match Keyword: "How to Learn SEO" / " Learn SEO at Home " / ""
- Broad Match Keyword: SEO course in Dhaka / Learn Practical SEO
- Negative Match Keyword:
How do I know the most searched keyword in a particular region (not a country): Quora?
Domain Name Selection:
Niche Research:
- how we will work
- about what we will work
get Niche Idea from online
search google: just like
- "popular hobbies" [ cause hobbies can be a nice niche ]
Get Keywords ideas/suggestions from:
- Google search result / google instant suggest
- ubersuggest.io
- answerthepublic
- google keyword planner
- Quora
we should gather minimum 700/800 keyword with search volume, CPC & competition.
Some browser extensions for helping SEO keyword research:
- MozBar
- SEOquake
- keyword everywhere
- Alexa traffic rank
- fat rank
- SEO & website analysis [Woo rank]
- SEO meta in 1 click
- social analytics
- Keyword planner by clever ads
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